- Robert Jack
- November 14, 2025
Culture Is the New Multiple: How MedSpa M&A Firms Evaluate Brand Identity as a Growth Asset
Culture Is the New Multiple: How MedSpa M&A Firms Evaluate Brand Identity as a Growth Asset Key Takeaways Introduction The medspa industry has entered a new era—one where brand identity, internal culture, and patient experience matter just as much as EBITDA, recurring revenue, and treatment room capacity. In the high-growth aesthetics industry, where non-invasive procedures […]
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